On Saturday the 6th April, I attended my very first LOEW conference with my good friend and business mentor Shakira Trzan from Hair Candy Hair Extensions.
We woke early and travelled north from the Gold Coast of Queensland to Brisbane. Arriving at the venue at 9am, we found luck on our side by jagging a parking spot directly out the front of the venue in a tiny backstreet of the Brisbane City. This is unheard of, but it seemed that the day was gonna be on our side.
After entering and registering, we decided to take our seats at the front row so we could soak in all the information that had been prepared for us. We were greeted with gift bags on our chair, filled with vouchers, snacks and products from the events sponsors and partners. And also water...very important!
The event started promptly at 9:15 and we were straight into the swing of things. Our first speaker was Geneva Vanderzeil from A Pair and a Spare. She gave the group a checklist of do’s and don’ts when it came to keeping the internet and social media in its place despite most of us working in the online space. This personally, for me, hit straight home as I struggle to keep the online world in a balanced place. I took many notes. Here were my favourites points from Geneva’s presentation that I’d love to share with you.
- Create a framework with the internet and work within that.
- Start your day without comparisons to others on social media. Wake up. Reflect. Have a cup of tea.
- Implement a nightly phone ban - 8pm-8am
- Try to end your day without scrolling or scrolling till you fall asleep.
- Marie Kondo your feeds - do they bring you joy? Have you heard of muting a feed?
- Get organised about your own content, plan posts and stories in advance, dedicate hours on a Monday. Use apps such as Preview or Planoly.
- Focus on your own goals. Don’t waste time thinking about other people and their goals.
- Stop obsessing over numbers, instead do good work!
- Create a community online, find your people and engage, engage, engage!
- Take time putting together mood boards for creativity
- Get out and socialise with people in person, online social platforms can be a void.
I hope these 11 points will help you as much as I know they’ll help me when I finally implement them. I am actually writing this blog at 11:51pm in bed, so I’ve still got a way to go *shakes head at myself*
In our next next blog we will cover little gems we took from speakers Ale Wiecek from SQRONE on empathy and customer service and also Jessica Rhufus from Collabasaurus about how organising an amazing collaboration, with like minded Instagram profiles is some of the best marketing you can do in today’s social media climate!