First of all, an apology for a delay in posting this blog. I've been indisposed looking after myself after major surgery in mid April. All good now, so here we go...
Our next speaker was Ale Wiecek from SQRONE. Ale emphasised the need to craft memorable customer experiences. If you're memorable to the customer and show you care for their needs, then your business can benefit greatly. We like this idea! We want to make our customers experience memorable.
Customer service is not customer experience. There is a difference. Customer experience is a combination of direct and indirect interaction with a brand, product or service over a period of time. If the customer has a flaming fantastic time dealing with you, then they'll be back! And that's what we want...for y'all to come back.
Customers go from the unknown of buying from your business to the complete knowledge of how and what your offering to them once they've bought. So be consistent. This is key to good sales and good business. Get to your customers on a personal level. Make them feel at home.
Ensure that they trust you...and your brand.